A Marketer May Not Want to Put Weak Arguments at the Beginning

question 27

Multiple Choice

A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:

• A) lead to a high level of counterarguing
• B) deter recipients from drawing their own conclusions
• C) increase retention of the message
• D) reduce the level of counterarguing

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Definitions:

Utility

A term in economics referring to the total satisfaction received from consuming a good or service.

Job-Order Production

A manufacturing process in which products are made individually according to specific customer orders rather than in continuous or mass production.

Synthetic Production System

A manufacturing method involving the creation of products using synthetic processes, often involving the combination of raw materials through chemical synthesis to produce goods.

Standardization

The process of implementing and developing technical standards to ensure uniformity and consistency across different products, services, or processes.