Jeff Runs Several Times a Week and Believes That Nike

question 79

Multiple Choice

Jeff runs several times a week and believes that Nike running shoes are the best for his running style and the shape and size of his foot. Puma may consider it inefficient to advertise to Jeff because they consider him to be:

• A) unable to impress with their unique product features
• B) an other brand loyal
• C) a favourable brand switcher
• D) a picky consumer

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Definitions:

Null Hypotheses

A hypothesis that suggests there is no statistical significance in a given set of observations.

Multivariate ANOVA

A statistical technique used to assess the differences among group means when there are two or more dependent variables.

Dependent Variable

A factor within an experiment or model anticipated to vary as a result of modifications in independent variables.