Which of the Following Statements Gives a Reason Why a Marketer

question 46

Multiple Choice

Which of the following statements gives a reason why a marketer might want to emphasize creativity in the development of an advertising campaign?

• A) Creative advertising cannot create positive feelings that transfer to the product or service.
• B) Creative advertising can break through the clutter and make an impression on consumers.
• C) Creative advertisements that are creative for the sake of being creative often fail to produce a sale.
• D) Creative advertising is effective even if it is irrelevant to the target audience.

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Definitions:

Gender-oriented

Pertaining to the customization of products, services, or marketing messages based on gender differences and preferences.

Sex-typed

Refers to characteristics or behaviors that are traditionally associated with one gender over the other.

Gender-bending

The act of defying or questioning traditional gender roles through one's actions, appearance, or demeanor.

Extended Self

A concept in consumer behavior that suggests individuals' possessions and their associations significantly contribute to and reflect their identities.