Consistency Across Time May Be Beneficial to Attract the Brand's

question 47

Multiple Choice

Consistency across time may be beneficial to attract the brand's non-customers because:

• A) the familiarity of the creative theme is recognizable when the non-customers may be entering the product category, or considering switching from their current brand
• B) to be considered an effective communications campaign, brands should follow the "rule of 3"
• C) consumers tend to have longer recall when they are loyal to a brand
• D) consumers these days exhibit very little brand loyalty, especially the young adult demographic

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Definitions:

Slow to Warm Up

Describes individuals, especially children, who are cautious or less adaptive to new environments or people, but gradually become more comfortable with exposure.

Temperament Classification

A method of categorizing individuals based on their typical responses to the environment, including aspects such as mood, activity level, and emotional reactivity.

Easy

denotes something that can be achieved or understood with minimal effort or difficulty.

Difficult

Involving hard work, effort, or complexity that makes a task or situation challenging to execute or resolve.