Which of the Following Statements About Feature Appeals Is True

question 91

Multiple Choice

Which of the following statements about feature appeals is true?

• A) Feature appeals are rarely used for technical and high-involvement products.
• B) Feature appeals can be used for advertising a product but not a service.
• C) Feature appeals focus on consumers' affective responses rather than on product attributes or benefits to the consumer.
• D) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.

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Definitions:

Gestalt Psychologists

Psychologists who emphasize that the whole of anything is greater than its parts and are known for their work on perception and problem-solving.

Transactional Analysts

Professionals who study and apply the methods of transactional analysis, a therapeutic approach that examines interactions and communications between people to understand and improve human relationships.

Behaviorists

Psychologists who focus on observable behaviors and the ways in which certain behaviors are learned through interaction with the environment.

Psychoanalysts

Professionals who practice psychoanalysis, a therapeutic technique originally developed by Freud that aims to explore unconscious desires and conflicts.