Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

question 88

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence. The three categories of source attributes that should be considered during the selection process are:

• A) power, image, and knowledge
• B) consistency, credibility, and continuity
• C) credibility, attractiveness, and power
• D) credibility, recognizability, and individuality

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Definitions:

Primary Research

Research that gathers new information.

Conduct Surveys

The process of gathering data or information from a sample of individuals through a structured set of questions.

Published Statistics

Data or numerical information that has been gathered and released by an authoritative source for public use.

Purpose Statement

A purpose statement outlines the objective or goal of a document, project, or organization, clarifying its main intentions.