A&W's Advertising Focuses on Their Use of 100% Beef Raised

question 38

Multiple Choice

A&W's advertising focuses on their use of 100% beef raised without hormones or steroids in their hamburgers, a fact that seems to resonate positively with consumers.
A&W are using a __________ _ positioning strategy.

• A) central brand
• B) user
• C) product category
• D) brand benefit

---

Definitions:

David Walker

An African American abolitionist, writer, and anti-slavery activist in the 19th century, best known for his 1829 pamphlet "David Walker's Appeal," which called for black unity and self-help in the fight against oppression and injustice.

Angelina Grimkè

A 19th-century American abolitionist and suffragist known for her advocacy against slavery and for women's rights, part of the notable Grimké sister duo.

South

A term often used to refer to the southern part of a country or region, but in the context of the United States, typically associated with the states that seceded during the Civil War.

Newspaper Publishing

The activity of producing and distributing printed periodicals that contain news, information, and advertising on a regular basis, ranging from daily to weekly publications.