Shoppers Drug Mart Positions Its Life Brand Products as a Leader

question 55

Multiple Choice

Shoppers Drug Mart positions its Life Brand products as a leader within the generic drug store brand category. Shoppers is using a_________ positioning strategy.

• A) user
• B) differential brand
• C) product category
• D) central brand

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Definitions:

Subjective

Pertaining to or influenced by personal feelings, tastes, or opinions, as opposed to objective, which is fact-based and unbiased.

Spiders

Arachnids characterized by their eight legs, chelicerae with fangs that inject venom, and the ability to spin webs.

Insecticides

Chemical substances used to kill insects, often utilized in agriculture and pest control to protect plants and crops from insect infestations.

Botanicals

Plant parts or extracts used in the pharmaceutical, food, and cosmetics industry for their medicinal or aromatic properties.