Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All

question 24

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:

• A) objectives should be based on the achievement of sales results
• B) the reason a company spends money on advertising and promotion is to sell its products or services
• C) money spent on advertising and promotion can only show measurable results through sales and market share data
• D) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales

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Definitions:

Expected Profit

The forecasted amount of profit based on potential outcomes and their probabilities.

Price

The financial sum anticipated, needed, or handed over as payment for an item.

Typical Day

A representation of a common or routine day in a specific context, such as a job or activity.

Sales Figures

Data that represent the number of products or services sold within a specific time frame.