Is an Approach to Setting Advertising Objectives, Which States That

question 23

Multiple Choice

is an approach to setting advertising objectives, which states that communication effects are the logical basis for advertising goals and objectives against which success or failure should be measured.

• A) The hierarchy of effects model
• B) Inside-out communications planning
• C) Zero based communications planning
• D) DAGMAR

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Definitions:

Industrial Unions

Organizations that represent all workers, skilled and unskilled, in a particular industry.

Craft Unions

Labor unions that represent workers specialized in a particular craft or trade, focusing on securing better wages, hours, and working conditions for their members.

Industry

Sectors of the economy concerned with the production and manufacture of goods, often categorized into heavy, light, and high-tech segments.