An RFM Scoring Method Is Often Used to Measure the Effectiveness

question 30

Multiple Choice

An RFM scoring method is often used to measure the effectiveness of a database. RFM stands for:

• A) rough, fine-tuned, maximized database updates
• B) recent, fortnightly, monthly transactional data compiled
• C) recency, frequency, and monetary transactions between the company and the customer
• D) rebates, free premiums, and multiple purchases engaged in by the consumer