Under the DAGMAR Approach, the Communication Task Is Based on the Hierarchical

question 58

Multiple Choice

Under the DAGMAR approach, the communication task is based on the hierarchical model ACCA, which stands for:

• A) audience, customer, consumer, acquisition
• B) awareness, comprehension, conviction, action
• C) awareness, consideration, cost, achievement
• D) advertise, create, consume, act

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Definitions:

White Supremacist

A belief system that promotes the superiority of white people over people of other racial backgrounds.

Jews Non-White

is a controversial and historically nuanced perspective that considers Jews as belonging to a non-white racial category, reflecting broader debates about race and identity.

Aryan Man

A misleading and scientifically discredited concept historically used to describe a supposed superior race, often characterized by specific physical traits such as blond hair and blue eyes.

Asiatic Race

An outdated term that was historically used to refer to people from Asia, based on now-discredited theories of racial classification.