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By creating needs rather than merely fulfilling them, by surrounding consumers with images of the good life, and by showing products as symbols of status and success, advertising can create:
Flat Tax Structure
A tax system with a constant marginal rate, usually applied to individual or corporate income.
Percentage
A ratio or fraction out of 100 that is used to express how large one quantity is relative to another quantity.
Marginal Rate
The rate of increase in a variable (e.g., tax rate, substitution, technical substitution) as another variable (e.g., income, quantity of another good) increases incrementally.
Increase
An upward movement in quantity, value, or some other measure, indicating growth or accumulation.
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