Consistency Across Time May Be Beneficial to Attract the Brand's

question 47

Multiple Choice

Consistency across time may be beneficial to attract the brand's non-customers because:

• A) the familiarity of the creative theme is recognizable when the non-customers may be entering the product category, or considering switching from their current brand
• B) to be considered an effective communications campaign, brands should follow the "rule of 3"
• C) consumers tend to have longer recall when they are loyal to a brand
• D) consumers these days exhibit very little brand loyalty, especially the young adult demographic

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Examine the legal and regulatory environment of mergers and acquisitions.

Evaluate the post-merger integration challenges and success factors.

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