Oreo Wishes to Create Awareness of Its New Swedish Fish

question 34

Multiple Choice

Oreo wishes to create awareness of its new Swedish Fish (gummy candy) filled cookies. According to the hierarchy of effects model, which of the following would be an effective tool to use?

• A) bonus packages in store, offering 20% more for the same price as regular Oreos
• B) flashy video content on Oreo's website, showing Swedish Fish "swimming to a store near you"
• C) sponsorship of 3-on-3 hockey and basketball tournaments, with signage and product sampling
• D) magazine ads in publications geared to their intended target audience

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Definitions:

Budget Lines

A graphical representation of all possible combinations of goods that can be purchased with a given budget at set prices.

Budget Line

An illustrative chart depicting every feasible mix of two products that someone can buy, considering their financial resources and the items' pricing.

Music Downloads

The process of transferring music files from the internet to a computer or mobile device, enabling the user to listen to the music offline.

Streamed Movies

Films that are delivered and watched over the Internet without the need for downloading the entire file, allowing immediate viewing.