Each of the Following Statements About an Advertising Message Is

question 49

Multiple Choice

Each of the following statements about an advertising message is true EXCEPT:

• A) advertising messages are generally put into a transmittable form that is appropriate for the channel of communication being used.
• B) the effectiveness of an advertising message may be determined by the impression or image it creates rather than the information it contains.
• C) advertising messages can be verbal or nonverbal.
• D) advertising messages cannot be primarily visual.

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Definitions:

Taste Cell

A type of cell found in the taste buds that is responsible for sensing taste stimuli.

Taste Pore

An opening on the surface of the taste bud through which tastants (taste substances) enter.

Taste Hair

Microscopic hair-like structures on taste buds that interact with food molecules to perceive taste.

Visual Acuity

The clarity or sharpness of vision, measured by the ability to discern letters or numbers at a specific distance according to a standard chart.