Which of the Following Statements Best Illustrates How Important the Source

question 48

Multiple Choice

Which of the following statements best illustrates how important the source of a message can be to a communication campaign?

• A) Consumers only pay attention to spokespersons with whom they are familiar.
• B) Nike is a well-known, successful brand.
• C) Many perfume brands employ famous, beautiful actresses to represent them in advertising.
• D) When photos of Olympic swimmer Michael Phelps using drugs appeared on social media, many of his sponsors cancelled his contracts.

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Definitions:

QuickBooks Backup File

A file created by QuickBooks software to save a copy of all the company's accounting data.

File Types

Categories of digital files, determined by their formats, that dictate how data is stored, displayed, and used.

Customer Section

A part of an accounting or sales software where information related to clients, such as transactions and contact details, is stored.

Receive Payments

The act of accepting monetary transactions from clients as compensation for provided services or products sold.