The Four Communication Effects for the Target Audience Summarized in the Rossiter

question 29

Multiple Choice

The four communication effects for the target audience summarized in the Rossiter and Percy perspective are category need, brand awareness, brand attitude, and __________.

• A) brand purchase intention
• B) brand significance
• C) brand recognition
• D) brand value

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Definitions:

Teenage Alienation

A feeling of isolation or detachment experienced by adolescents, often due to social, emotional, or cultural factors.

James Dean

An iconic American actor remembered for his charismatic performances and tragic early death, symbolizing youthful rebellion in the 1950s.

Expressive Camera Work

Refers to innovative and creative techniques used by cinematographers to convey emotions or highlight aspects of a story through camera movement, angles, and other visual strategies.

Motorcycle-Centered

Describing films or narratives that are focused on or prominently feature motorcycles, often associated with themes of freedom, rebellion, or subculture.