Refer to the Lasting Brand Impressions That Remain with the Target

question 28

Multiple Choice

refer to the lasting brand impressions that remain with the target audience after the target audience processes the message.

• A) Awareness effects
• B) Retention effects
• C) Preference effects
• D) Communication effects

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Definitions:

Child And Dependent Care Expenses Credit

A tax credit available to taxpayers who pay for childcare or dependent care while they work or look for work.

Dependent Children

Children who are financially supported by a parent or guardian and meet specific criteria, qualifying the parent to receive tax benefits; a reiteration with emphasis on the criteria aspect.

Qualified Day Care Center

A child care facility that meets specific criteria set by the IRS to be eligible for certain tax benefits.

Full-Time Student

A status for individuals who attend an educational institution for a certain number of hours or courses as defined by the institution.