When Marketers Develop an Advertising Message, One of Their Primary

question 98

Multiple Choice

When marketers develop an advertising message, one of their primary goals is to encode the message:

• A) so that it can only be understood by members of the target audience
• B) so that it will be understood and interpreted in a similar way by most consumers
• C) using nonverbal communication so as to eliminate problems with connotations and jargon
• D) in a way that makes its message unique to each individual who is exposed to the ad

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Definitions:

Market Supply

The total amount of a specific good or service that is available to consumers in a market at all possible prices.

Industry

A group of companies or businesses that produce the same products or services and are involved in the same type of economic activity.

Perfect Competitor's Demand Curve

A horizontal line reflecting a perfectly elastic demand situation where the firm can sell any quantity at the prevailing market price.

Perfectly Elastic

Describes a situation where the quantity demanded or supplied responds infinitely or extremely to changes in price.