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are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication.
Net New Borrowing
The difference between the total amount of debt a company takes on and the amount it repays within a specific period, indicating the net increase in debt.
Net Capital Spending
The total expenditure on fixed assets less any sales of fixed assets, measuring a company's investment in its physical assets.
Net Fixed Assets
The value of a company's property, plant, and equipment minus any depreciation, representing the company's long-term investments.
Operating Cash Flow
The cash generated from the normal operations of a business, indicative of the company's financial health.
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