Lower Level Needs Such as Hunger and Thirst Are Important

question 10

Multiple Choice

Lower level needs such as hunger and thirst are important to marketers because these needs:

• A) offer marketers a basis for differentiating their products
• B) are the hardest to satisfy
• C) are the source for most market development strategies
• D) are an ongoing source of motivation for most consumer purchase behaviour

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Definitions:

Advantages and Disadvantages

This term refers to the positive and negative aspects of a specific situation, decision, or strategy.

Legal Myth

A belief about the law or legal system that is not true or is based on incorrect assumptions.

Separate Existence

The legal principle that a corporation exists independently from its shareholders, affording protection to shareholders' personal assets.

Corporation

A legal entity that is separate and distinct from its owners, capable of owning property, entering into contracts, and being sued.