An External Information Search Might Include Each of the Following

question 63

Multiple Choice

An external information search might include each of the following EXCEPT:

• A) past outcomes from using the brand
• B) advertising and/or salespeople
• C) the opinions of friends and relatives
• D) print media

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Definitions:

Informal System

An unstructured and unofficial means of operation within an organization, consisting of activities and communications that are not prescribed by formal rules, policies, or structures.

Reinforcement

The process of encouraging or establishing a behavior through rewards or punishments.

Job Success

Achieving or exceeding the performance standards and goals set for a specific job role over a period.

Lawsuits

Legal actions or proceedings brought in a court, involving two or more parties in dispute seeking a legal judgment.