___________Refer to Specific Events or Outcomes That Consumers Experience When

question 5

Multiple Choice

___________refer to specific events or outcomes that consumers experience when a product or service is purchased and/or consumed.

• A) Consequences
• B) Evaluative criteria
• C) Attribute assignments
• D) Dissonance motives

---

Definitions:

Discrete Random Variable

A variable that takes on a countable number of distinct and separate values, often resulting from a counting process.

Outcomes

The results or consequences of actions or experiments that can be measured or observed.

Continuous Intervals

Ranges in mathematics and statistics without any breaks or discrete jumps, often used in calculations involving real numbers.

Real Numbers

A set of numbers that include both rational and irrational numbers, representing all possible magnitude and quantity values.