Which of the Following Bases for Segmentation Is Employed When

question 40

Multiple Choice

Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light) ?

• A) Lifestyle
• B) Benefit
• C) Needs
• D) Behaviouristic

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Definitions:

Brightness

The perception of how light or dark a color appears; a subjective measure of the intensity of light.

Additive Mix

A process of color mixing where the combination of various colors of light results in a brighter light.

Trichromat

An individual who has full color vision, resulting from the normal functioning of all three types of cone cells in the retina, enabling the perception of all colors.

Color Spectrum

The range of all possible frequencies of electromagnetic radiation, visible to the human eye as different colors.