The Fact That Some Consumers Want a Toothpaste That Fights

question 1

Multiple Choice

The fact that some consumers want a toothpaste that fights cavities while others want a toothpaste that freshens their breath and whitens their teeth provides an opportunity for ________ segmentation in the toothpaste market.

• A) psychographic
• B) benefit
• C) behaviouristic
• D) demographic

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Definitions:

Alcoholism

A chronic disease characterized by uncontrolled drinking and a preoccupation with alcohol despite its negative effects on one's life.

Illogical Thinking

According to cognitive theories, illogical ways of thinking that may lead to self-defeating conclusions and psychological problems.

Cognition-focused Therapists

Professionals who concentrate on modifying distorted thinking and dysfunctional belief systems as a pathway to changing behavior and emotional states.

Self-talk

The practice of talking to oneself, either aloud or silently, which can influence one's emotions, behavior, and overall mental health, often reflecting one's inner thoughts and beliefs.