Advertising Ideas and Concepts Are Derived from the Creative Brief

question 30

Multiple Choice

Advertising ideas and concepts are derived from the creative brief, which includes information about consumers, competitors, and the market. This is the responsibility of the:

• A) account planner
• B) creative director
• C) media director
• D) account executive

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Definitions:

Symbolic Interactionists

Sociologists who study how people use symbols to create meaning and communicate with each other in society.

"It Gets Better"

A social media campaign aimed at providing hope and encouragement to young LGBTQ+ individuals facing harassment or difficulties.

Heterosexism

An ideological system that denies, derogates, or stigmatizes non-heterosexual forms of behavior, identities, relationships, or communities.

Serial Monogamy

The practice of engaging in a series of monogamous sexual relationships where an individual has only one sexual partner at a time but multiple partners in their lifetime.