After the Creative Brief Is Reviewed and the Overall Concept

question 44

Multiple Choice

After the creative brief is reviewed and the overall concept has been developed, the ________ is responsible for developing how the ad will look.

• A) account director
• B) art director or the art department
• C) copywriter
• D) product management department

---

Definitions:

Option Quote

Information about the price of an option contract, including the bid and ask prices, last traded price, and contract specifics.

Market Price

The present cost at which a service or asset is available for purchase or sale.

Put Contract

A financial contract that gives the holder the right, but not the obligation, to sell a certain amount of an underlying asset at a specified price within a specific time period.

Stock Price

The cost of purchasing a share of a company, which fluctuates based on supply and demand, company performance, and market conditions.