Which of the Following Should a Client's Evaluation of Its

question 27

Multiple Choice

Which of the following should a client's evaluation of its advertising agency's performance NOT take into account?

• A) performance of account representatives
• B) financial status of the agency
• C) qualitative considerations, such as the quality of the agency's efforts in creative, media, etc.
• D) market performance measures, such as sales and market share

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Definitions:

NAFTA

The North American Free Trade Agreement, a treaty between Canada, Mexico, and the United States that eliminated most tariffs and trade barriers between the countries, in effect from 1994 to 2020.

Labor Cooperation

The collaboration between workers, unions, and sometimes employers to achieve common goals, such as improving working conditions or productivity.

Social Dumping

The practice of companies moving production to countries with lower labor standards or costs, often leading to job loss and reduced labor conditions in the originating country.

Labor Cooperation

The collaboration between workers, unions, and sometimes employers, to achieve shared goals, improve working conditions, and enhance productivity.