Which of the Following Statements Describes How Brand Equity Is

question 81

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased role of sales promotion?

• A) There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity.
• B) There is strong agreement that any type of sales promotion activity detracts from brand equity.
• C) Sales promotions do not contribute to the erosion of brand equity.
• D) Critics argue that trade promotions generally result in higher brand equity.

Comprehend the significance of the Statute of Frauds in enforcing oral contracts and the exceptions.

Recognize the role of quasi-contracts in providing a remedy where a formal contract is unenforceable.

Understand the specific circumstances under which specific performance is an appropriate remedy.

Understand the concept and importance of customer service as the new marketing.

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Definitions:

Real Property

Land and anything permanently affixed to it, such as buildings, along with the rights of use and enjoyment that come with the land.

Relief Against Forfeiture

An equitable principle that when a landlord retakes a property because of a failure to pay rent prior to the end of the lease term, the tenant can pay the arrears and apply in the court to have the lease reinstated.

Distress

Intense anxiety, sorrow, or pain; in legal terms, it may refer to the seizure of property to compel payment or compliance.

Tenancy at Sufferance

A situation where a tenant continues to occupy the property after the expiration of the lease, without the landlord's consent but without being evicted.