Which of the Following Principles Is NOT One of the Guidelines

question 2

Multiple Choice

Which of the following principles is NOT one of the guidelines that a member of the Association of Canadian Advertisers should use in preparing and evaluating its ads?

• A) advertisers forego their right to freedom of speech in order to not offend or mislead consumers
• B) advertisers must behave responsibly
• C) advertisers support a vibrant, competitive economy
• D) advertisers make an important contribution to the Canadian economy of culture

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Definitions:

Study Personality

The academic research of understanding differences in individual's characteristics, behaviors, emotions, and thought patterns.

Cattell

Raymond Cattell was a psychologist known for his psychometric research into personality, including the development of the 16 Personality Factor (16PF) questionnaire.

HEXACO Model

A personality model that expands upon the traditional Big Five traits by including a sixth dimension: Honesty-Humility, alongside Emotionality, eXtraversion, Agreeableness, Conscientiousness, and Openness to experience.

Personality Factors

Fundamental traits or dimensions that constitute an individual's personality, often identified through factor analysis in personality psychology.