Public Relations Activities Directed to Employees of the Firm Often

question 21

Multiple Choice

Public relations activities directed to employees of the firm often have this objective:

• A) create goodwill and boost morale
• B) explain shareholder value
• C) distribute the company's annual report
• D) demonstrate loyalty to suppliers and customers

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Definitions:

Physical Memory Trace

Hypothetical means by which memories are stored physically in the brain.

Encoded Memory

The process of converting a perceived item of interest into a construct that can be stored within the brain and recalled later from short-term or long-term memory.

Forgetting Curve

A graphical representation of the decline in memory retention over time, showing how information is lost when there is no attempt to retain it.

Ebbinghaus

A psychologist known for his work on memory, specifically the discovery of the forgetting curve and the spacing effect.