All the Following Are Advantages Associated with the Use of Trade

question 35

Multiple Choice

All the following are advantages associated with the use of trade allowances EXCEPT:

• A) strengthen the brand image.
• B) provide brands that sell in retail stores the opportunity to have specialized displays to feature their product.
• C) ensure greater in-store exposure.
• D) permit a brand to obtain prominent placement where high traffic occurs.

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Definitions:

Dividend Yield

A ratio in finance that reveals the yearly dividend payment of a company against its share price.

Growth Rate

The rate at which a company's sales, earnings, or other chosen financial indicator increases over a period of time.

Market Risk Premium

The additional return expected by an investor for holding a risky market portfolio instead of risk-free assets.

Risk-Free Rate

The hypothetical yield on a risk-free investment, often exemplified by state-issued bonds.