Which of the Following Statements About the Coordination of Advertising

question 17

Multiple Choice

Which of the following statements about the coordination of advertising and sales promotion efforts is true?

• A) Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
• B) Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
• C) To integrate advertising and sales promotion programs successfully, different themes should be used for each.
• D) A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.

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Definitions:

Time Series

A sequence of data points collected or recorded at successive time intervals, often analyzed to identify trends, cycles, and forecasts.

Moving Average Model

A statistical model used for forecasting future values based on past averages of data points.

Three-period Moving Average

A method of smoothing time series data by calculating the average of three consecutive values at a time.

Time Series

A Time Series is a sequence of data points, typically measured at successive points in time, used for forecasting future trends.