Which of the Following Statements About Commercial Length Is True

question 66

Multiple Choice

Which of the following statements about commercial length is true?

• A) Fifteen-second spots are the most common commercial lengths.
• B) Most advertisers believe that shorter commercials cannot deliver a message as effectively as longer commercials.
• C) Spiralling media costs have resulted in advertisers preferring shorter commercials.
• D) Fifteen-second spots typically sell for about the same amount as 30-second spots.

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Definitions:

Technically Efficient

A condition where a firm or economy utilizes the least amount of input resources to produce a given level of output.

Lowest Cost

Refers to the scenario where a good or service is produced and delivered at the minimum possible expense.

Inputs Available

The resources, such as labor, capital, and materials, that are accessible for production processes.

Production Coordination

The management and alignment of various production activities and processes to ensure efficient output of goods or services.