Which of the Following Statements Describes How Brand Equity Is

question 81

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased role of sales promotion?

• A) There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity.
• B) There is strong agreement that any type of sales promotion activity detracts from brand equity.
• C) Sales promotions do not contribute to the erosion of brand equity.
• D) Critics argue that trade promotions generally result in higher brand equity.

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Definitions:

Immune System Organs

Organs involved in the body's defense against pathogens, including the thymus, spleen, lymph nodes, and bone marrow.

Liver

The largest gland in the body; it aids digestion by producing bile, regulates organic components of the blood, and acts as a detoxifier of blood.

Thymus

An organ located near the heart that secretes thymosin and thus processes and activates T-cells.

Allergic Reactions

Adverse and sometimes severe responses of the immune system to foreign substances, such as certain foods, pollen, or medications.