Which of the Following Statements Does NOT Describe an Aspect

question 71

Multiple Choice

Which of the following statements does NOT describe an aspect or characteristic of sales promotion?

• A) Sales promotion can be targeted to different parties in the marketing channel.
• B) A sales promotion is an acceleration tool designed to speed up the selling process.
• C) Sales promotion offers may end up being used by current users of a brand rather than attracting new users.
• D) One reason for the decrease in sales promotion is the power shift from manufacturers to retailers.

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Definitions:

Restricted Interest

Intense focus or fascination on a narrow area of interest, often observed in individuals with autism spectrum disorders.

Narcissistic Personality Disorder

A disorder marked by a grandiose sense of self-importance, a sense of entitlement, and an excessive need for attention and admiration.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification and diagnostic guide used by mental health professionals.

Diagnostic Criteria

A set of symptoms and signs used to determine the presence of a particular disease or condition.