Advertisers Can Be Confident That Out-Of-Home Media Reach a Substantial

question 35

Multiple Choice

Advertisers can be confident that out-of-home media reach a substantial portion of the population while they are planning to or actually shopping, because OMAC studies showed:

• A) More than 50 percent of people shop on their way to work or home.
• B) Many urban workers use a car to get to work.
• C) The average person spends 55 percent of their day out of the home.
• D) Consumers commute to work for an average of 65 minutes per day.

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Definitions:

Bacteriophages

Viruses that infect and replicate within bacteria, often used in molecular biology and genetic engineering.

Viral Envelope

Of some viral particles, an outer membrane derived from the host cell in which the particle formed.

Infect Bacteria

The process by which harmful bacteria invade an organism, possibly causing disease.

Sex Pilus

A thin, tube-like structure produced by bacteria that facilitates the transfer of DNA between two cells.