Which of the Following Is NOT True About Media Planning

question 57

Multiple Choice

Which of the following is NOT true about media planning?

• A) The choice of medium generally does not influence the consumer decision-making process.
• B) The media strategy being used may be the driving force behind the creative strategy.
• C) The characteristics of the product or service may dictate which media type would be most appropriate.
• D) The creative strategy being used may be the driving force behind the media strategy.

---

Definitions:

Fill With Picture

A feature in graphic and presentation software that allows a shape or designated area to be filled with a specific image, often used for background or decorative purposes.

Chart Title

A descriptive heading for a chart or graph that provides an overview of what the chart represents.

Split Cells

A feature in table editing software that divides a table cell into multiple cells, either vertically or horizontally.

Word Heading1 Style

A predefined style in word processing applications used for primary headings, characterized by a larger font size and often bolded for emphasis.