In Calculating Both the Brand Development Index (BDI) and the Category

question 31

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) , a media planner obtains the following results: High BDI and Low CDI. What do these results imply?

• A) High market share and monitor for sales decline
• B) High market share and good market potential
• C) Low market share and good market potential
• D) Low market share and poor market potential

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The faculty by which the mind stores and remembers information.

Life Satisfaction

The degree to which an individual judges the overall quality of their life as being good.

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Experiencing anxiety or fear about the concept of dying or the unknown aspects of death.

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Unforeseen events involving motor vehicles that result in damage, injury, or death.