The Comparative Cost Figure Used for Broadcast Media Is

question 80

Multiple Choice

The comparative cost figure used for broadcast media is:

• A) the same as for print media, cost per thousand (CPM)
• B) gross ratings point (GRP)
• C) cost per point of contact (CPPC)
• D) cost per ratings point (CPRP)

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Definitions:

Lowest Possible Price

the minimum price at which a good or service is offered, considering all factors including cost, demand, and competition.

Income Elasticity

A measure of how much the demand for a good or service changes in response to a change in income.

Entire Incomes

The total earnings received by an individual or household from various sources, including wages, salaries, and investments.

Cobb-Douglas Utility

A form of utility function that represents preferences with a particular functional form, often used in economics to model production and utility with inputs or goods raised to constant powers.