Consumers Have Become More Sensitive and Responsive to Sales Promotion

question 46

Multiple Choice

Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT:

• A) consumers purchase more on the basis of price, value, and convenience than brand.
• B) consumers tend to be loyal to their favourite brands.
• C) many purchase decisions are made in the store where many sales promotions are found.
• D) marketers are offering consumers more promotions to attract and maintain customers.

Recognize the causes and effects of mass extinctions on the evolution and diversity of life.

Understand the methods used for dating fossils and geological events, including absolute dating and the significance of radiometric techniques.

Gain an insight into the history of life on Earth, including the estimated ages of key evolutionary milestones.

Appreciate the evidence provided by the fossil record in supporting the theory of evolution and understanding evolutionary processes.

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Definitions:

Control Measures

Procedures or policies implemented to manage risks and ensure that operations continue smoothly and effectively.

Conformance Requirements

The set of criteria, regulations, or standards that must be met by products, services, or behaviors to be accepted in a certain context or industry.

Philip Crosby

Philip Crosby was a businessman and author who contributed significantly to management theory, particularly in the areas of quality and performance improvement.

Contingency Plan

A strategy or plan developed to address possible future events or circumstances that might adversely affect an organization.