A Positioning Statement Should Address Your Target Segment

question 53

Multiple Choice

A positioning statement should address your target segment. Anything else you'll say in the positioning statement will have meaning to customers who are not in that segment.

• A) a lot of
• B) no
• C) very significant
• D) confusing

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Definitions:

Performance Levels

Different stages or degrees of proficiency demonstrated by individuals or entities in accomplishing tasks or achieving goals.

Evidence

Evidence is any type of verifiable information, facts, or data that supports or refutes a claim, theory, or belief, used to establish truths in various contexts.

Objectivity

The practice of maintaining impartiality and neutrality, avoiding personal bias in judgment or analysis.

Positive Relationships

Connections between individuals or groups characterized by mutual respect, cooperation, and positive outcomes.