You Are Conducting a Personal Interview and the Respondent Says

question 33

Essay

You are conducting a personal interview and the respondent says: "I think this brand is just average." What probe would be appropriate at this point?

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Definitions:

Achievement

The act of accomplishing or attaining a goal through effort, skill, or courage.

Visioning Process

A strategic planning activity involving imagining the future state of an organization or project and outlining the steps necessary to achieve it.

Leaders

Individuals who possess the ability to inspire or influence others towards the achievement of goals, often characterized by vision, initiative, and determination.

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.