Briefly Describe Two Reasons Why Advertisers Use Segmentation

question 19

Essay

Briefly describe two reasons why advertisers use segmentation.

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Definitions:

Economically

Pertaining to the management, production, and distribution of goods and services in a financial context.

Doubling Time

The period it takes for a quantity to double in size or value, often used in demography to describe the rate of population growth.

Population Growth

The increase in the number of individuals in a population, often measured by the rate at which the population is increasing.

Birth Rates

The number of live births per thousand of the population per year.