Dazed Is a Bar Which Mostly Plays Trance Music and Has

question 67

Multiple Choice

Dazed is a bar which mostly plays trance music and has a dedicated day every week for local bands to perform.To build strong customer relations,Dazed sends text messages to customers,telling them about happy hours,bands playing that week,dedicated genre nights,and other activities.Which of the following promotion mix tools does Dazed employ to reach target customers in this scenario?

• A) public relations
• B) personal selling
• C) direct marketing
• D) crowdcasting
• E) retailing

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Definitions:

Triple Bottom Line

Framework with three parts: social, environmental, and financial; also referred to as the 3Ps: people, planet, and profit.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, often focusing on environmental, economic, and social impact.

Corporate Social Responsibility

The commitment of a business to contribute to sustainable economic development and improve the quality of life of the workforce, their families, the community, and society at large.

CEO Activism

The efforts of chief executive officers to influence public policy and social issues outside of their companies' immediate business interests.