Which of the Following Is Most Likely True About the Digital

question 73

Multiple Choice

Which of the following is most likely true about the digital age with regards to marketing?

• A) The number of businesses connecting people over digital networks is in decline.
• B) Digital networks allow marketers many ways to build customer relationships.
• C) The Internet has had little impact on the ways consumers purchase products.
• D) Most firms are shifting back to traditional marketing forms to build customer value.
• E) Online-only marketing is more commonly used by firms than multichannel marketing.

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Definitions:

Nondisclosure

An agreement or principle that restricts the sharing of confidential information or secrets with unauthorized parties.

Mutual Mistake

A legal doctrine where a contract may be voided if both parties were mistaken about a fundamental aspect at the time of agreement.

Adverse Effect

A negative impact or harm that is caused by an action or event.

Material Effect

An impact significant enough to influence a decision, action, or the outcome of a situation, often used in legal and financial contexts.