Unlike Other Car Rental Agencies That Are Based in Airports

question 16

Multiple Choice

Unlike other car rental agencies that are based in airports to serve travelers,Wheelz-On-Rent has a network of neighborhood offices.The firm strives to serve people who need car rentals for reasons other than vacation,such as when their own cars are being repaired.Wheelz-On-Rent caters to a small share of the large car rental market.From this description,it can be concluded that Wheelz-On-Rent most likely practices ________.

• A) undifferentiated marketing
• B) multi-segmented marketing
• C) individual marketing
• D) local marketing
• E) concentrated marketing

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Definitions:

Plant Manager

A primary role responsible for overseeing all daily operations of a manufacturing or production facility, ensuring efficiency, safety, and profitability.

Warehousing

The process of storing goods in a large building or space prior to their distribution to retail outlets, customers, or other destinations.

Single Area

Focusing or concentrating on one particular geographic, professional, or subject matter domain exclusively.

Functional Manager

A manager responsible for a specific business function or department within an organization, such as marketing or finance.