When a Market Segment Is Large or Profitable Enough to Serve

question 2

Multiple Choice

When a market segment is large or profitable enough to serve, it is termed ________.

• A) measurable
• B) accessible
• C) substantial
• D) actionable
• E) differentiable

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Definitions:

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment, serving as a comparison to assess the effect of the treatment.

Goals Of Psychology

To describe, explain, predict, and change behavior and mental processes through the application of scientific methods.

Describe

To give a detailed account or picture of a situation, event, pattern, or the like, in words.

Predict

The ability to foretell or forecast future events based on current data or observations.