What Is the Rationale for the Higher Cost of Direct

question 150

Multiple Choice

What is the rationale for the higher cost of direct marketing?

• A)The effectiveness of direct-response marketing is not easy to evaluate.
• B)Consumers are more accepting of it than of other forms of brand communication.
• C)Response rates have increased dramatically in the past 10 years.
• D)Consumers feel more confident in marketers' concerns for their privacy.
• E)The messages are tightly targeted to reach prime prospects.

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Definitions:

Manufacturing Tools

Instruments, machinery, and other devices used in the process of producing goods from raw materials.

High-End

Products or services that are considered to be of the highest quality and often carry a premium price.

Comparative Advantage

The ability of a country to produce a specific good or service at a lower opportunity cost than a rival.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.